On-Page SEO and Link Building are two fundamental aspects of Search Engine Optimization (SEO). Here’s a brief explanation of each:
- On-Page SEO: This refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. It involves aspects like:
- Keyword optimization: Ensuring your page’s content includes relevant keywords that people are searching for.
- Meta tags: Writing descriptive titles, descriptions, and adding relevant tags.
- URL structure: Ensuring your page’s URL is readable and descriptive.
- Internal linking: Linking to other relevant pages on your website.
- User experience: Making sure your site is user-friendly, has good load speed, and is mobile-optimized.
- Content quality: Providing valuable and informative content that meets the needs of users.
- Link Building: This is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Some of the methods used for link building include:
- Content creation & promotion: Create compelling, unique, high-quality content that people will naturally want to reference and link to, and tell people about it.
- Submissions: Submit your news to press releases, submit your site to directories, etc.
- Reviews & mentions: Put your product, service, or site in front of influential bloggers.
- Links from friends & partners: Ask people you know and people you work with to link to your site.
Remember, the goal of both on-page SEO and link building is to make your site more accessible, findable, and helpful to users, and to communicate to search engines that your site is a valuable resource worth ranking.
Our On-Page SEO Service: This service is a one time payment and includes us running a full SEO report on your website and your content, then going through your website line by line fixing all of your SEO needs.
Our Monthly Link Building Service: This service includes us building links that will increase your website rankings every single month.