Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. It is used by businesses to:
- Attract attention and generate leads.
- Expand their customer base.
- Generate or increase online sales.
- Increase brand awareness or credibility.
- Engage an online community of users.
Content marketing is considered a part of inbound marketing, as it often involves creating and sharing content that is designed to attract, engage, and convert leads into customers. This can include a variety of content formats like blogs, videos, infographics, email newsletters, social media posts, podcasts, and more. The key is that the content should be valuable and relevant to your target audience, providing them with information they need or find interesting.
When creating SEO articles, we first look at your website and the traffic in your industry. After this, we find intent-based keywords that are in the mid-range of your search volume and write up to 3000 words of SEO-optimised content on the subject, including full on-page SEO and internal linking for every single article.
This strategy is by far the best long-term strategy when it comes to ranking your website and building a business that is going increase its leads, sales and clients month on month for years to come.